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What People Say ≠ What People Do

Remote Eye-Tracking and Facial Emotion

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Identifying the areas of a website that users find most interesting, helps companies create more engaging and enjoyable experiences, increasing overall user engagement. Areas of interest can be used to understand what users are looking for and what they consider important. Companies can then create a more effective user experience, leading to higher conversion rates as users are able to find what they need more easily.

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