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Cube technology is used by leading global innovators such as
Identifying the areas of a website that users find most interesting, helps companies create more engaging and enjoyable experiences, increasing overall user engagement. Areas of interest can be used to understand what users are looking for and what they consider important. Companies can then create a more effective user experience, leading to higher conversion rates as users are able to find what they need more easily.
Why add CubeGO to your user research toolkit?
Because we remotely capture important metrics that drive the best customer experiences
increase in sales growth for companies who invest in emotional optimization, versus their peers who do not invest
of purchasing decisions is based on emotional factors
higher gross margins seen in companies that optimize emotional connections with their customers
of users who feel an emotional connection to a brand spends twice as much as those who don't.
of customer's support brands they have a high emotional connection with
What does user testing with CubeGO measure?
Through consumers' webcams, CubeGO captures facial micro-expressions and emotions as they occur
Webcams allow us to capture users' eye movements to understand where they are looking at any given time
CubeGO includes questionnaires and surveys that help you capture consumers' perceptions of your product
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