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Insights: From a Global Perspective
What are the benefits of drawing from a pool of participants around the globe? It can be all too easy to get stuck in the day-to-day of...
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- Feb 18
- 4 min
AIDA: Understanding Your Customer' Online Experience and Motivations
There are a huge number of business and marketing models. These theories act as tools to help you to identify practical ways to improve...
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- Feb 18
- 4 min
Emotional Experience in Online Shopping: How Emotional Experience Factors into Your Online Shopping
"Best-in-class brands average 17 emotionally positive experiences for every negative experience, while the lowest-performing brands...
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- Feb 18
- 4 min
An Introduction to CubeGO: Remote User Experience testing with Eye-Tracking and Facial Emotions.
CubeGO: An Introduction Better insights lead to better outcomes. By accessing mobile phone front-facing cameras, along with computer...
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- Feb 18
- 4 min
Understanding the Value of Eye Tracking in User Experience Research
Tuesday, August 31, 2021 User experience (UX) remains a highly vital aspect of modern digital businesses. By understanding the concerns...
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