N FApr 6, 20223 minInsights: From a Global PerspectiveWhat are the benefits of drawing from a pool of participants around the globe? It can be all too easy to get stuck in the day-to-day of...
N FFeb 18, 20224 minAIDA: Understanding Your Customer' Online Experience and MotivationsThere are a huge number of business and marketing models. These theories act as tools to help you to identify practical ways to improve...
N FFeb 18, 20224 minEmotional Experience in Online Shopping: How Emotional Experience Factors into Your Online Shopping"Best-in-class brands average 17 emotionally positive experiences for every negative experience, while the lowest-performing brands...
N FFeb 18, 20224 minAn Introduction to CubeGO: Remote User Experience testing with Eye-Tracking and Facial Emotions. CubeGO: An Introduction Better insights lead to better outcomes. By accessing mobile phone front-facing cameras, along with computer...