Sample Likert Scales
Level of Acceptability
​
1 – Totally unacceptable
2 – Unacceptable
3 – Slightly unacceptable
4 – Neutral
5 – Slightly acceptable
6 – Acceptable
7 – Perfectly Acceptable
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​
Reflect Me
​
1 – Very untrue of me
2 – Untrue of me
3 – Somewhat untrue of me
4 – Neutral
5 – Somewhat true of me
6 – True of me
7 – Very true of me
​
Level of Appropriateness
1 – Absolutely inappropriate
2 – Inappropriate
3 – Slightly inappropriate
4 – Neutral
5 – Slightly appropriate
6 – Appropriate
7 – Absolutely appropriate
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​
My beliefs
1 – Very untrue of what I believe
2 – Untrue of what I believe
3 – Somewhat untrue of what I believe
4 – Neutral
5 – Somewhat true of what I believe
6 – True of what I believe
7 – Very true of what I believe
​
Level of Support/Opposition
1 – Strongly oppose
2 – Somewhat oppose
3 – neutral
4 – Somewhat favor
5 – Strongly favor
Level of Concern
1 – not at all concerned
2 – Slightly concerned
3 – Somewhat concerned
4 – Moderately concerned
5 – Extremely concerned
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​
Level of Agreement
1 – Strongly disagree
2 – Disagree
3 – Somewhat disagree
4 – Neither agree or disagree
5 – Somewhat agree
6 – Agree
7 – Strongly agree
​
Level of Agreement
1 – Strongly disagree
2 – Disagree
3 – Neither agree or disagree
4 – Agree
5 – Strongly agree
Knowledge of Action
1 – Never true
2 – Rarely true
3 – Sometimes but infrequently true
4 – Neutral
5 – Sometimes true
6 – Usually true
7 – Always true
​
Priority Level
1 – Not a priority
2 – Low priority
3 – Medium priority
4 – High priority
5 – Essential
​
Level of Desirability
1 – Very undesirable
2 – Undesirable
3 – neutral
4 – Desirable
5 – Very desirable
Level of Familiarity
1 – not at all familiar
2 – Slightly familiar
3 – Somewhat familiar
4 – Moderately familiar
5 – Extremely familiar
​
Likelihood
1 – Extremely unlikely
2 – unlikely
3 – Neutral
4 – likely
5 – Extremely likely
​
Frequency
1 – Never
2 – Rarely
3 – Occasionally
4 – A moderate amount
5 – A great deal
Level of Awareness
1 – not at all aware
2 – Slightly aware
3 – Somewhat aware
4 – Moderately aware
5 – Extremely aware
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​
Frequency of Use
1 – Never
2 – Almost never
3 – Occasionally/Sometimes
4 – Almost every time
5 – Every time
​
​
Frequency
1 – Never
2 – Rarely
3 – Sometimes
4 – Often
5 – Always
Level of Satisfaction
1 – Very dissatisfied
2 – dissatisfied
3 – unsure
4 – satisfied
5 – Very satisfied
​
Level of Quality
1 – Poor
2 – Fair
3 – Good
4 – Very good
5 – Excellent
​
​
Comparison of Two Products
​
1 – much worse
2 – somewhat worse
3 – about the same
4 – somewhat better
5 – much better
Level of Satisfaction
​
1 – Not at all satisfied
2 – slightly satisfied
3 – moderately satisfied
4 – Very satisfied
5 – Extremely satisfied
​
Level of Importance
1 – Not at all important
2 – Low importance
3 – Slightly important
4 – Neutral
5 – Moderately important
6 – Very important
7 – Extremely important
​
Priority
1 – Not a priority
2 – Low priority
3 – Somewhat priority
4 – Neutral
5 – Moderate Priority
6 – High priority
7 – Essential priority
​
Level of Probability
1 – Not probable
2 – Somewhat improbable
3 – Neutral
4 – Somewhat probable
5 – Very probable
Frequency
​
1 – Never
2 – Rarely
3 – Occasionally
4 – Sometimes
5 – Frequently
6 – Usually
7 – Every time
Amount of Use
1 – Never use
2 – Almost never
3 – Occasionally/Sometimes
4 – Almost every time
5 – Frequently use
​
Effect on X
1 – No affect
2 – Minor affect
3 – Neutral
4 – Moderate affect
5 – Major affect
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​
Level of Difficulty
​
1 – Very difficult
2 – Difficult
3 – Neutral
4 – Easy
5 – Very easy
​
Good / Bad
​
1 – Very negative
2 –
3 – Neutral
4 –
5 – Very positive
​
Level of Influence
​
1 – not at all influential
2 – slightly influential
3 – somewhat influential
4 – very influential
5 – extremely influential
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​
Level of Satisfaction
​
1 – Completely dissatisfied
2 – Mostly dissatisfied
3 – Somewhat dissatisfied
4 – neither satisfied or dissatisfied
5 – Somewhat satisfied
6 – Mostly satisfied
7 – Completely satisfied